Revolutionize: Mobile Phone Customization

Executive Summary
Our idea is to revolutionize the Mobile phone industry. We want to do to mobile phones what happened to Personal Computers when Intel entered the market. We would like to open the architecture of mobile phones to the public.

Before Intel entered the market, the PC industry was relatively tiny. All we had were Apples, Atari, etc. All PCs had a close architecture, so users were required to use a particular Operating System, could not attach peripherals and could not possibly customize or assemble their PCs. But the Intel changed that all. Now users can customize their PCs to the fullest. They have an option to run either Windows or Linux, add a web cam or graphics card and basically anything imaginable is possible. Nowadays PCs can be made to order. They can be assembled according to the wishes of customers.
What we want is to replicate this in mobile phones.

Prime Objective
The situation in the mobile handset industry presently is pretty similar to the days of Macintoshes or Atari. The users cannot customize their handsets at all except for some outer decorations. This is quite frustrating for the users. They have to succumb to what market players offer. Many a times it happens that the customers want a specific feature in their mobiles, and also find that there is some feature in their mobile which is absolutely useless. This is waste of time and money. Instead of forcing them to choose one model or another, WHY NOT LET THE CUSTOMER MAKE HIS OWN MODEL? This is what we are aiming to provide to users. Letting them make their own mobile handsets completely from the outer body to the software running on it.

As an example, suppose a user wants to have camera and FM facility in his handset but finds the Java functionality absolutely useless. He does not want to spend money on what he doesn’t like but he will have to because no company currently offers handsets with camera and a FM but without Java technology. Once our company is launched, then all he has to do is to go to a website or an order center, specify what he wants: outer shape, software, functionality, colour, etc. And before you know it he will have a brand new handset designed and manufactured completely according to his wishes. That’s it. Simple. This would be similar to the service BuildUrOwnPC; the only difference being BuildUrOwnMobile.

And for the open architecture, the details of the chip, which would be running the software, will be made available to public. Any company/individual could write software for it. Users could add custom peripherals, modify existing software, upgrade his mobile when it gets outdated and much more.

To read the full business plan, click the link below to download it.

Download full business plan (PDF format)

Note: If anyone wants the powerpoint presentation of the above business plan, email me.